Looking for Content Ideas? Here's a list of great content for B2Bs.

  • Blog – Easy way to present chunks of web content. Encourages conversations. Helps SEO.

  • e-Newsletter – Permission-based way to regularly communicate with customers and potential customers.

  • White Paper – Reports, typically 8-10 pages long on complex topics requiring a great deal of explanation. Can be repurposed as conference papers, research reports, or technical briefs. Great to showcase your thought leadership.

  • Article – A flexible medium, both in length and format, the article opens opportunities for companies to address issues, trends, concerns and topics of immediate interest to their intended audiences.

  • e-book – Think of it as a white paper on steroids: a report, generally 12 – 40 or more pages in length, that presents complex information in a visually attractive, reader-friendly format.

  • Case Study – The case study is a document, typically 1 – 2 pages long that combines the first-person authority of the testimonial with the narrative structure of a story. Great for building credibility and trust.

  • Testimonials – Quote directly from your customers.

  • Webinar/Webcast – Online presentation, live or archived.

  • Video – YouTube or embedded in web site – a great way to build interest and an audience.

  • Online News Release – Services such as PR Newswire can post your press releases online for faster and more widespread distribution.

  • Digital Magazine – The digital magazine offers the familiar magazine format with a new twist: it’s sponsored, produced, and issued by one company or brand.

  • Video blog (vlog) – A regularly scheduled series of brief videos built around a topic of interest.

  • e-learning series – A carefully planned curriculum of educational content that may be delivered through a variety of mediums, including podcasts, video, presentations, webinars, and more.

  • Mobile apps – Known familiarly as “apps”, mobile applications come in two broad flavors: as native apps developed for specific devices (such as the iPhone, Android, Blackberry, iPad, etc.) or as Web apps (WAPS) that can be distributed without depending on specific marketplaces (but you need an internet connection at all times).

  • Book – Companies like Amazon have made it easy to offer books – both in print and digital formats

  • Virtual Tradeshows – Current technology and high-speed Internet connections enable the creation of lifelike happenings (complete with “lounges” and “exhibit areas”).

  • Road show – Road shows are mini-conferences or tours that are typically conducted by a single organization, although related companies that don’t compete will often participate.

  • Screencast – A combination of video, presentation and audio technologies, screencasts offer step-by-step instructions for otherwise complex tasks: using a new software, for example, or managing a complicated project.


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