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Develop a Social Media Plan

Most small businesses (and big ones, for that matter), kick off their social media plan by saying “Hey, I’ll create a Facebook business page” without first thinking about their brand and the best fit. There won’t be a one-size-fits-all social media plan. Some social media platforms will naturally work better for your business. A blog, for example, is a great way to keep a flood of fresh content on your web page, when you’re in an industry or a company that hasn’t changed much over the last 30 years. LinkedIn, because of its professional reach, may also be a great tool for you. Facebook is ideal for B2C companies, but B2B companies often struggle with making the results justify the effort.

Here are 8 steps to develop your social media plan

  1. Pay attention to the tools your market is using.

  2. Identify the right people in your organization to lead your social media effort.

  3. Create a social media policy to ensure professional and appropriate activity by your team.

  4. Determine what you want to get from your effort.

  5. Select your social media tools.

  6. Engage in social media.

  7. Track your success.

  8. Adjust your course of action to get the best results.

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