Create Content

Online content is one of the most critical elements of how your customers experience your brand. It's non uncommon for your website visitors to use your digital presence to make a purchase decision before they've even spoken with a sales person. 

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In addition to helping you to define your purpose and capabilities, and letting potential customers get to know you, your content is also a critical element of search engine optimization and lead generation.

 

Because you have great content, a person searching on "blue widgets in the metro area" might see a link to your website on the first page of a search.  You happen to specialize in blue widgets, and you're located in the metro area. 

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When that person gets to your website, if you have a wide selection of excellent content, he or she might visit your blog, scroll through your photo gallery, or click through your product and service pages. 

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When that person gets to a call to action -- perhaps the option to submit a form to download a white paper -- he or she provides contact information to you, and becomes a lead. 

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Click here for a list of great content options for B2Bs. 

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