Develop a Marketing Strategy
Your strategy is where you want to be, and your plan is how you will get there. And somehow, it needs to be realistic, manageable, and trackable.
That's where we come in. At Marcommer, we'll help you define your marketing strategy, create a plan to get there, and implement the tactics to make it all happen. Then, we'll track the results to show your return on investment.
We've created a 10-step plan to use as a guide to make developing your marketing program easy and straightforward.
We use a marketing playbook containing the most effective marketing architectures from marketing leaders, as well as our own systems that have been meticulously developed over the past 15 years. The Marketing Playbook covers:
Pre-Game: Stating Your (Existing) Business Strategy
Step 1: Developing a Brand Identity
Step 2: Personas
Step 3: Competitive Charting and Differentiation
Step 4: Business Plan Alignment
Step 5: Impact Architecture
Step 6: Customer Pain
Step 7: Sales Alignment
Step 8: Tactics
Step 9: Metrics & Success Tracking
Step 10: Return on Your Investment