Blog – Easy way to present chunks of web content. Encourages conversations. Helps SEO. e-Newsletter – Permission-based way to regularly communicate with customers and potential customers. White Paper – Reports, typically 8-10 pages long on complex topics requiring a great deal of explanation. Can be repurposed as conference papers, research reports, or technical briefs. Great to showcase your thought leadership. Article – A flexible medium, both in length and format, the arti