Most small businesses (and big ones, for that matter), kick off their social media plan by saying “Hey, I’ll create a Facebook business page” without first thinking about their brand and the best fit. There won’t be a one-size-fits-all social media plan. Some social media platforms will naturally work better for your business. A blog, for example, is a great way to keep a flood of fresh content on your web page, when you’re in an industry or a company that hasn’t changed mu